7 Strategies to Building A Stronger UX
Firstly, what is a UX? Your UX is your User Experience, or all the interactions your business has with your audience online. This includes your website, apps, social and digital and your online properties and services.
Take a deep breath, it is going to be okay. Think of your user experience as your opportunity to evidence how well you know your audience, their preferences, and how to meet their needs. A useful comparison is one made by Google :“think of your UX as a bit like hosting a dinner party; you will want to think about the food, music, guest-list, and other details to ensure things run smoothly.”
Here are our top strategies to help you improve your UX:
Pay attention to detail
Is your website visually appealing in a way that suits your audience? Think about your colour scheme, fonts, tone of voice, and other brand elements. Do they suit your industry / audience? These points seem obvious but can often be easily overlooked
Just like any good relationship, your online experience should speak to the needs of both parties. Whilst it can be tempting to focus on selling your services, it is also important to balance sales with being informative, useful, and helpful.
Make it easy
We are all bombarded with data and the customer journey now requires a smooth, seamless, pleasing process. Think about how your website feels to your customer. Is it easy to navigate? Can you find what you need? Is there anything useful for your customer to take away? Remember that the UX is all about meeting the needs of your audience so that they really want to become customers.
Cast a critical eye
Make a list of things you need on your website, if you were the user. These could include: finding pricing, watching videos, reading blogs, buying services.
Arrange this list into a user flow, ensuring that each element is in a logical place. For example, FAQs should come right at the end of the user flow to answer any concerns your audience may have after having conducted the research process and before they commit to buying.
Nurture emotional resonance
Now that you have a logical user flow, think about how your website feels to its users. Ask yourself “How do I want people to feel when they land on this page?” – then ensure your brand story and UX appeals to this emotion.
Keep it logical
Most companies offer at least 3-4 core services or products and it should be easy to find information about all these products. Include case histories, interesting visuals, testimonials, and chat options to help your audience navigate the user flow through to commitment.
Don’t be afraid to ask for feedback from your clients and customers. Do this often and make tweaks as you learn of improvements that could be made to your UX.