WOI offers series of marketing, communications, public relations/PR, and events specifically tailored to non-profits and NGOs.

Why engage WOI?

Non-profit organisations require a deep understanding of stakeholder relations, lobbying, and education.

Marketing, communication, and PR must be creative, strategic, and assist you in building a strong brand presence and marketing strategy. WOI has successfully built and grown several well-known charities, non-profit organisations, and NGOs in Asia.

What you can expect to gain from engaging WOI

A strategy for growth in supporters, donations, and community awareness.

A marketing toolkit to engage internal and external stakeholders including government bodies.

Direct sales and BD toolkit.

Bespoke packages to support in-house resource.

Happier, more engaged local shareholders and supporters.

Stronger brand presence.

Deeper understanding of your brand and why the community should support it.


High Conversion Digital Marketing

Social Media Marketing

Search Engine Marketing

KOL & Influencers

Website review, design, or revamp

Email marketing and newsletters

Video and photography

Traditional Marketing

Brochure design

Hard copy collateral

Business card design

Event materials

Public Relations

Thought leadership

Engage lifestyle, community, and mainstream media

Increase share of conversation with key media

Reach target audience via traditional and print media

Why WOI?

WOI, founded by Sarah Keates has worked with NGOs since 2006. Sarah took the lead on the development of services for international education marketing for boarding schools at the British Council. She later led on several government lobbying initiatives in the business aviation space. Sarah Keates has established several leading corporate social responsibility programs and sits on the board of women’s and children’s charities.

About Sarah Keates

Sarah was educated in Law at the University of Liverpool. She started her career at the British Council in international marketing. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, before moving in-house at a well-known UK group, where she increased the brand’s market share over 90% in mainland China, Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates WOI, a Hong Kong based marketing and PR agency with a set of services specifically tailored to non-profits, among other industries.

Looking for help?

Get in touch for a complimentary 30 minute call.

Trusted by brands to deliver return on investment even in challenging market conditions.


Get tips, how-tos, and expert advice on marketing, communications, public relations, and branding directly to your inbox.