WOI offers a series of marketing, communications, public relations/PR, and events services specifically tailored to non-profit organisations / NGOs.

Why engage WOI?

Non-profit organisations require a deep understanding of stakeholder relations, lobbying, and education.

Marketing, communication, and PR must be creative, strategic, and assist you in building a strong brand presence and marketing strategy. WOI has successfully built and grown several well-known charities, non-profit organisations, and NGOs in Asia.

What you can expect to gain from engaging WOI

A strategy for growth in supporters, donations, and community awareness.

A marketing toolkit to engage internal and external stakeholders including government bodies.

Direct sales and BD toolkit.

Bespoke packages to support in-house resource.

Happier, more engaged local shareholders and supporters.

Stronger brand presence.

Deeper understanding of your brand and why the community should support it.


High Conversion Digital Marketing

Social Media Marketing

Search Engine Marketing

KOL & Influencers

Website review, design, or revamp

Email marketing and newsletters

Video and photography

Traditional Marketing

Brochure design

Hard copy collateral

Business card design

Event materials

Public Relations

Thought leadership

Engage lifestyle, community, and mainstream media

Increase share of conversation with key media

Reach target audience via traditional and print media

Why WOI?

WOI, founded by Sarah Keates, has worked with NGOs since 2006. Sarah took the lead on the development of services for international education marketing for boarding schools at the British Council. She later led on several government lobbying initiatives in the business aviation space. Sarah Keates has established several leading corporate social responsibility programs and sits on the board of women’s and children’s charities.

About Sarah Keates

Sarah was educated in Law at the University of Liverpool. She started her career at the British Council in international marketing. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, before moving in-house at a well-known UK group, where she increased the brand’s market share in Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates WOI, a Hong Kong based marketing and PR agency with a set of services specifically tailored to non-profits, among other industries. Sarah has worked extensively on developing corporate social responsibility (CSR) programs. She has also successfully led fundraising, lobbying and charitable campaigns, and social initiatives for charities, non profits, and social enterprises in Asia.

Looking for help raising the profile of your non-profit?

Get in touch for a complimentary 30 minute call.

Trusted by NGOs to deliver real results.


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About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.


Location: London | Hong Kong

Phone: +44(0)7902021101

IG: @woi_insights

Linkedin: White Orchid Insights

E-mail: info@whiteorchidinsights.com | sarah@whiteorchidinsights.com

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