WOI has tailored our popular marketing, communications, public relations / PR, and events services to meet the needs and budgets of small business.

Why engage WOI?

Marketing and PR for small business must be highly efficient, targeted, and deliver return on investment. Services with WOI are creative, strategic, and assist you in building a strong brand presence and growth strategy. WOI has successfully helped small businesses and start-ups in Hong Kong, the United States, Singapore, to launch, elevate, refresh, and grow.

In response to request from our now clients, in 2019, WOI launched a condensed set of services for individuals and small businesses. Small businesses often start as a passion project, “side hustle”, or otherwise limited resource operation that would benefit from external marketing strategy and support.

We understand that when operating a small business, any expense must deliver a clear value proposition. Get in touch to learn about other small businesses we have helped to grow in Hong Kong and around the world.

What you can expect to gain from engaging WOI

A strategy for growth: clear, actionable advice you can implement immediately.

Branded items to take your business to the next level.

Support in-house resource or fully outsource to us.

More awareness, more sales, happier customers.

Stronger brand presence.

Clearly articulated marketing and PR plan for your business and how to get started, review, and adjust as you grow.


High Conversion Digital Marketing

Social Media Marketing

Search Engine Marketing

KOL & Influencers

Website review, design, or revamp

Email marketing and newsletters

Video and photography

Traditional Marketing

Brochure design

Hard copy collateral

Business card design

Event materials

Public Relations

Thought leadership

Engage lifestyle, community, and mainstream media

Increase share of conversation with key media

Reach target audience via traditional and print media

Why WOI?

WOI, founded by Sarah Keates has worked with a variety of international and boarding schools since 2006. Schools that engage our full spectrum services typically see 25-45% growth in enquiries, admissions, registrations, and revenue after 12 months.

About Sarah Keates

Sarah was educated in Law at the University of Liverpool. She started her career at the British Council in international marketing. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, before moving in-house at a well-known UK group, where she increased the brand’s market share over 90% in mainland China, Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates WOI, a Hong Kong based marketing and PR agency with a set of services specifically tailored to small business.

Looking for help?

Get in touch for a complimentary 30 minute call.

Trusted by brands to deliver return on investment even in challenging market conditions.


Get tips, how-tos, and expert advice on marketing, communications, public relations, and branding directly to your inbox.