Our story is simple – we are all about solving problems, creating an impact, and building meaningful relationships.

Over our collective years of experience, we have delighted in launching and elevating brands across Asia and around the world. Our clients range from business aviation operators, service providers, and airports to international schools, luxury brands, and non-profit organisations. Each client has a story to tell and it is our mission to ensure the story is heard.

About Us

White Orchid Insights (WOI) is a public relations, marketing, communications, and events agency based in Hong Kong with a global reach. Founded in 2016, WOI began as a specialist agency for the business aviation sector. Since that time, it has grown and evolved to serve clients from industries that include food and beverage (F&B), airport and government, technology, finance, wellness, luxury, consumer products, and start-ups.

WOI serves businesses large and small and is committed to helping its clients #BeHeard above all “the noise”.

The agency has a broad range of services across brand, traditional and digital marketing, PR, creative communications, business development and strategy, and events.

WOI’s working partnerships are founded in a deep understanding of its clients and their industries. The agency prioritises practices that encourages, supports, and celebrates respectful practices. Respect connects us closer to our clients, customers, and the communities that we work in.

Vision

To be the leading PR and marketing agency for business aviation, globally and to help brands of all types and sizes to #BeHeard above all the noise.

Mission

To deliver clean, clear, professional, and effective marketing, public relations, communications, and events services to our clients in Hong Kong and around the world. WOI will continue to invest in our team, our knowledge, and our community with a view to becoming Hong Kong’s leading PR agency. Our mission is to deliver value to our clients, helping them to grow their businesses and achieve their marketing and PR objectives. We are here to solve our clients problems and pain points with transparency, professionalism, and complete respect.

WOI DNA

Our Values

Respect

As an agency, we prioritise practices that encourage, support, and celebrate respectful practices. Respect connects us closer to our clients, customers, and the communities we work in.

Partnership

Partnership drives our purpose. We believe in developing client relationships that are honest, transparent, and based on integrity. Our working partnerships are founded in a deep understanding of our clients and their industries. We are committed to working as a team, with a focus on clear communication at all stages of the process.

Social Impact and Sustainability

Sustainability is important to almost all industries in relation to PR and marketing. We help you to get to the core value of your CSR (corporate social responsibility program), communicating it clearly to your stakeholders.

Diversity and Inclusivity

We celebrate creativity, individuality, and welcome multiple approaches and points of view. We believe diversity is essential to innovation and we are committed to nurturing contributions from a wide variety of backgrounds, recognising the skills that we can all bring to the table.

Our Team

WOI is led by Sarah Keates, a seasoned PR professional with 18 years’ of experience. The WOI team is based between its offices in Hong Kong’s financial hub, Central and the creative quarter, Wong Chuk Hang.

The WOI team is international, multi-lingual, and highly skilled. The agency celebrates creativity, individuality, and it welcome multiple approaches and points of view. Partnership drives purpose at WOI: and client relationships are nurtured to deep, transparent, and based on integrity.

WOI works with selected global associates to expand its global influence and reach; one such example is Arena Associates, WOI’s associate partner for the US and Canada.

Sarah is a results-oriented strategist with a demonstrated history in the education, business aviation, technology, non-profit, and luxury sectors.

SARAH

Founder and CEO

Jackaline is a community builder with a background in working with corporates as well as startups. She assists Sarah with the operations of WOI

JACKALINE TANG

Business Operations Manager

Mary Mountstephen MA (RES) MA (SEN) is a learning development specialist, consultant and author who has extensive experience of working internationally.

MARY

Academic Lead

Jane has over 30 years’ professional experience working in business development positions in the media, communications, aviation, and travel sectors

JANE

Associate, North America

Mansi is a digital marketing junior executive at WOI. She is in her final year at HKUST, where she is pursuing a BBA in Marketing and Management. She focuses on the creative aspects for some of our WOI clients, such as content planning and creation, as well as social media management.

MANSI

Digital Marketing Junior Executive

Jamie is a graphic designer and has been with the WOI team since 2014. She has worked for multiple leading brands including Tencent and others.

JAMIE

Graphiic Designer

Sherry is an intern at WOI. In this role she conducts desktop research, media listening, and administration.

SHERRY HO

Intern

Trusted by brands to deliver return on investment even in challenging market conditions.

#WOIBeHeard

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About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.

Connect

Address: Suite 21, Urban Woods, 9/F Remex Centre, 42 Wong Chuk Hang Road, Wong Chuk Hang, Hong Kong.

Phone: (852) 5506 7803

IG: @woi_insights

Linkedin: White Orchid Insights

E-mail: info@whiteorchidinsights.co

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