About Us
WOI (White Orchid Insights) is a public relations (PR), marketing, communications, and events agency based in Hong Kong with a global reach. Founded in 2015, WOI began as a specialist agency for the business aviation sector. Since then, we have grown to serve clients from over 20 industries including: food and beverage (F&B), airport and government, technology, finance, wellness, luxury, consumer products, real-estate, not-for-profit, education and schools, and start-ups.
WOI serves businesses large and small and is committed to helping our clients #BeHeard above all the noise out there.
We offer a broad range of services across brand, traditional and digital marketing, influencer marketing, corporate social responsibility, public relations (PR), creative communications, business development and strategy, and events.
WOI’s partnerships are founded in a deep understanding of our clients and their industries. The agency prioritises practices that encourage, supports, and celebrate respectful practices.
Respect connects us closer to our clients, customers, and the communities that we work in.
Why WOI?
We are a leading, values led PR, communications, and brand consultancy agency that helps brands achieve their growth and community objectives. We have been trusted since brands since we launched in 2015. We now represent over 20 brands in Hong Kong and around the world.
How we do PR
We don’t sell you a dream then disappear. We offer clean, clear, intelligent, professional, and effective marketing, public relations, communications, and events. Sarah Keates, Founder is directly involved in each and every project at WOI – meaning you have access to her 18 years of experience. We build in a promise that you can leave us at any time – we’re confident you will stay, but should your business change, we offer a flexible contract that allows you to exit with 1 month’s notice.
WOI Values
What matters to us
Value
We are only interested in working on projects that deliver value. We want you to feel confidence from day 1 and see results swiftly. We will deliver on our promises and continue to be creative to ensure you keep growing. We’re here to do work we can all be proud of.
Partnership
The best PR takes a bit of teamwork. This means we will need to work closely with you to get it right. As your partner, we’ll take on the heavy lifting while you watch your business grow. If we need something, we’ll guide you. If we need honest conversations, we’ll have them. It’s a no nonsense approach that works.
Social Impact and Community
We donate 10% of our profits each year back into pro bono projects. To date, we have worked with ImpactHK, Inspiring Girls, Female Entrepreneurs, Orbis, and the Karen Leung Foundation. If you would like to apply for our pro bono programme, please get in touch.
Equity, Diversity and Inclusion
We celebrate creativity, individuality, and welcome multiple approaches and points of view. We believe diversity is essential to innovation and we are committed to nurturing contributions from a wide variety of backgrounds, recognising the skills that we can all bring to the table.
WOI People
WOI is led by Sarah Keates, a seasoned PR, communications, and marketing professional with 20 years’ of experience.
The WOI team is based between Hong Kong and London, serving clients around the world.
The WOI team is international, multi-lingual, and highly skilled.
The agency celebrates creativity, individuality, and it welcome multiple approaches and points of view.
Sarah is a results-oriented strategist with a demonstrated history in the education, business aviation, technology, non-profit, and luxury sectors.
SARAH
Founder and CEO
Mary Mountstephen MA (RES) MA (SEN) is a learning development specialist, consultant and author who has extensive experience of working internationally.
MARY
Academic Lead
Jane has over 30 years’ professional experience working in business development positions in the media, communications, aviation, and travel sectors
JANE
Associate, North America
Mansi is a digital marketing junior executive at WOI. She is in her final year at HKUST, where she is pursuing a BBA in Marketing and Management. She focuses on the creative aspects for some of our WOI clients, such as content planning and creation, as well as social media management.
MANSI
Junior Digital Marketing Executive
Jamie is a graphic designer and has been with the WOI team since 2014. She has worked for multiple leading brands including Tencent and others.
JAMIE
Graphic Designer
Muskan is a junior digital marketing executive at WOI. She has completed her graduation in Journalism and Mass communication. She focuses on the creative aspects such as content writing and editing skills, as well as social media management.
MUSKAN
Junior Digital Marketing Executive
Our Clients and Partners
Public relations, communications, marketing, and brand consultancy that works
About WOI
White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.
Connect
Location: London | Hong Kong
Phone: +44(0)7902021101
IG: @woi_insights
Linkedin: White Orchid Insights
E-mail: info@whiteorchidinsights.com | sarah@whiteorchidinsights.com
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