White Orchid Insights (WOI) is a public relations, marketing, communications, and events agency based in Hong Kong with a global reach. Founded in 2016, WOI began as a specialist agency for the business aviation sector. Since that time, it has grown and evolved to serve clients from industries that include food and beverage (F&B), airport and government, technology, finance, wellness, luxury, consumer products, and start-ups.
WOI serves businesses large and small and is committed to helping its clients #BeHeard above all “the noise”.
The agency has a broad range of services across brand, traditional and digital marketing, PR, creative communications, business development and strategy, and events.
WOI’s working partnerships are founded in a deep understanding of its clients and their industries. The agency prioritises practices that encourages, supports, and celebrates respectful practices. Respect connects us closer to our clients, customers, and the communities that we work in.
To be the leading PR and marketing agency for business aviation, globally and to help brands of all types and sizes to #BeHeard above all the noise.
To deliver clean, clear, professional, and effective marketing, public relations, communications, and events services to our clients in Hong Kong and around the world. WOI will continue to invest in our team, our knowledge, and our community with a view to becoming Hong Kong’s leading PR agency. Our mission is to deliver value to our clients, helping them to grow their businesses and achieve their marketing and PR objectives. We are here to solve our clients problems and pain points with transparency, professionalism, and complete respect.
As an agency, we prioritise practices that encourage, support, and celebrate respectful practices. Respect connects us closer to our clients, customers, and the communities we work in.
Partnership drives our purpose. We believe in developing client relationships that are honest, transparent, and based on integrity. Our working partnerships are founded in a deep understanding of our clients and their industries. We are committed to working as a team, with a focus on clear communication at all stages of the process.
Social Impact and Sustainability
Sustainability is important to almost all industries in relation to PR and marketing. We help you to get to the core value of your CSR (corporate social responsibility program), communicating it clearly to your stakeholders.
Diversity and Inclusivity
We celebrate creativity, individuality, and welcome multiple approaches and points of view. We believe diversity is essential to innovation and we are committed to nurturing contributions from a wide variety of backgrounds, recognising the skills that we can all bring to the table.
WOI is led by Sarah Keates, a seasoned PR professional with 18 years’ of experience. The WOI team is based between its offices in Hong Kong’s financial hub, Central and the creative quarter, Wong Chuk Hang.
The WOI team is international, multi-lingual, and highly skilled. The agency celebrates creativity, individuality, and it welcome multiple approaches and points of view. Partnership drives purpose at WOI: and client relationships are nurtured to deep, transparent, and based on integrity.
WOI works with selected global associates to expand its global influence and reach; one such example is Arena Associates, WOI’s associate partner for the US and Canada.
Sarah is a results-oriented strategist with a demonstrated history in the education, business aviation, technology, non-profit, and luxury sectors.
Founder and CEO
Jackaline is a community builder with a background in working with corporates as well as startups. She assists Sarah with the operations of WOI
Business Operations Manager
Mary Mountstephen MA (RES) MA (SEN) is a learning development specialist, consultant and author who has extensive experience of working internationally.
Jane has over 30 years’ professional experience working in business development positions in the media, communications, aviation, and travel sectors
Associate, North America
Mansi is a digital marketing junior executive at WOI. She is in her final year at HKUST, where she is pursuing a BBA in Marketing and Management. She focuses on the creative aspects for some of our WOI clients, such as content planning and creation, as well as social media management.
Junior Digital Marketing Executive
Jamie is a graphic designer and has been with the WOI team since 2014. She has worked for multiple leading brands including Tencent and others.
Lisel brings with her a flair for language, a passion for communications, strong business acumen and client service and management skills.
Public Relations and Marketing Executive
Muskan is a junior digital marketing executive at WOI. She has completed her graduation in Journalism and Mass communication. She focuses on the creative aspects such as content writing and editing skills, as well as social media management.
Junior Digital Marketing Executive
Mellissa is a creative strategist, designer, web developer and SEO expert with extensive experience in the luxury sector.
Trusted by brands to deliver return on investment even in challenging market conditions.
White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.
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