Our story is simple – we are all about solving problems, creating an impact, and building meaningful relationships.

Over our collective years of experience, we have delighted in launching and elevating brands across Asia and around the world. Our clients range from business aviation operators, service providers, and airports to international schools, luxury brands, and non-profit organisations. Each client has a story to tell and it is our mission to ensure the story is heard.

About Us

WOI (White Orchid Insights) is a public relations (PR), marketing, communications, and events agency based in Hong Kong with a global reach. Founded in 2015, WOI began as a specialist agency for the business aviation sector. Since then, we have grown to serve clients from over 20 industries including: food and beverage (F&B), airport and government, technology, finance, wellness, luxury, consumer products, real-estate, not-for-profit, education and schools, and start-ups.

WOI serves businesses large and small and is committed to helping our clients #BeHeard above all the noise out there.

We offer a broad range of services across brand, traditional and digital marketing, influencer marketing, corporate social responsibility, public relations (PR), creative communications, business development and strategy, and events.

WOI’s partnerships are founded in a deep understanding of our clients and their industries. The agency prioritises practices that encourage, supports, and celebrate respectful practices.

Respect connects us closer to our clients, customers, and the communities that we work in.

Sarah Keates at EBACE with EVA Air discussing corporate values in business aviation

Why WOI?

We are a leading, values led PR, communications, and brand consultancy agency that helps brands achieve their growth and community objectives. We have been trusted since brands since we launched in 2015. We now represent over 20 brands in Hong Kong and around the world.

Corporate Values - white orchid insights

How we do PR

We don’t sell you a dream then disappear. We offer clean, clear, intelligent, professional, and effective marketing, public relations, communications, and events. Sarah Keates, Founder is directly involved in each and every project at WOI – meaning you have access to her 18 years of experience. We build in a promise that you can leave us at any time – we’re confident you will stay, but should your business change, we offer a flexible contract that allows you to exit with 1 month’s notice.

WOI Values

What matters to us


We are only interested in working on projects that deliver value. We want you to feel confidence from day 1 and see results swiftly. We will deliver on our promises and continue to be creative to ensure you keep growing. We’re here to do work we can all be proud of. 


The best PR takes a bit of teamwork. This means we will need to work closely with you to get it right. As your partner, we’ll take on the heavy lifting while you watch your business grow. If we need something, we’ll guide you. If we need honest conversations, we’ll have them. It’s a no nonsense approach that works.

Social Impact and Community

We donate 10% of our profits each year back into pro bono projects. To date, we have worked with ImpactHK, Inspiring Girls, Female Entrepreneurs, Orbis, and the Karen Leung Foundation. If you would like to apply for our pro bono programme, please get in touch.

Equity, Diversity and Inclusion

We celebrate creativity, individuality, and welcome multiple approaches and points of view. We believe diversity is essential to innovation and we are committed to nurturing contributions from a wide variety of backgrounds, recognising the skills that we can all bring to the table.

WOI People

WOI is led by Sarah Keates, a seasoned PR, communications, and marketing professional with 20 years’ of experience. 

The WOI team is based between Hong Kong and London, serving clients around the world.

The WOI team is international, multi-lingual, and highly skilled. 

The agency celebrates creativity, individuality, and it welcome multiple approaches and points of view. 

Sarah is a results-oriented strategist with a demonstrated history in the education, business aviation, technology, non-profit, and luxury sectors.


Founder and CEO

Mary Mountstephen MA (RES) MA (SEN) is a learning development specialist, consultant and author who has extensive experience of working internationally.


Academic Lead

Jane has over 30 years’ professional experience working in business development positions in the media, communications, aviation, and travel sectors


Associate, North America

Mansi is a digital marketing junior executive at WOI. She is in her final year at HKUST, where she is pursuing a BBA in Marketing and Management. She focuses on the creative aspects for some of our WOI clients, such as content planning and creation, as well as social media management.


Junior Digital Marketing Executive

Jamie is a graphic designer and has been with the WOI team since 2014. She has worked for multiple leading brands including Tencent and others.


Graphic Designer

Muskan is a junior digital marketing executive at WOI. She has completed her graduation in Journalism and Mass communication. She focuses on the creative aspects such as content writing and editing skills, as well as social media management.


Junior Digital Marketing Executive

Public relations, communications, marketing, and brand consultancy that works

About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.


Location: London | Hong Kong

Phone: +44(0)7902021101

IG: @woi_insights

Linkedin: White Orchid Insights

E-mail: info@whiteorchidinsights.com | sarah@whiteorchidinsights.com

Copyright 2020-2021 All Right Reserved.