WOI offers a series of marketing, communications, public relations/PR, and events services specifically tailored to business aviation companies and related entities.

Why engage WOI?

Business aviation is often misunderstood, and your target audience / customers are notoriously challenging to reach. WOI has worked with dozens of business aviation operators, FBOs, manufacturers, and industry regulators / associations.
In a competitive space, marketing and PR for business aviation should be creative, strategic, and assist you in building a strong brand presence and marketing strategy. White Orchid Insights (WOI) has successfully built and grown business aviation brands around the world.

What you can expect to gain from WOI Business Aviation Marketing

A strategy for growth in enquiries and sales.

A marketing toolkit to engage stakeholders.

Brand assets, key messages, clear value proposition.

Bespoke packages to support in-house resource.

Differentiate in a competitive market space.

Stronger brand presence.

Create a deeper understanding of what makes your brand unique.

Business Aviation PR & Marketing Services

High Conversion Digital Marketing

Social media marketing

Search engine marketing SEM

Search Engine Optimisation SEO

Website review, design, or revamp

Website maintenance

Keyword rich blogs

Email marketing and newsletters

Traditional Marketing

Brand development

Brochure design

Business card design

Event materials

Video and photography

Public Relations

PR strategy

Thought leadership

Engage trade and business media

Increase share of conversation with key media

Define and reach target audience(s)


Brand collaborations

KOL & Influencers

white orchid insights at ABACE, shanghai

Why WOI?

White Orchid Insights (WOI) has co-organised leading Asian airshows, conferences, and award ceremonies for the business aviation/private jet sector. WOI holds extensive relationships with industry and business media, and we understand the industry’s nuance and unique value proposition. Business aviation companies that engage our full spectrum services typically see 25-45% growth in enquiries, media presence, and revenue.

About Sarah Keates

Sarah was educated in Law at the University of Liverpool before moving into a career in marketing and public relations. She started her career at the British Council in international marketing. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, before moving in-house as Asia Director at a well-known UK group, where she increased the brand’s market share dramatically in mainland China, Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates White Orchid Insights – WOI, a Hong Kong based marketing and PR agency with a set of services specifically tailored to business aviation.

sarah keates and white orchid insights with sino jet at abace, shanghai

Looking for help with strategy, brand, PR, or marketing for business aviation?

Get in touch for a complimentary 30 minute call.

Trusted by business aviation brands to deliver return on investment even in challenging market conditions.


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About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.


Location: London | Hong Kong

Phone: +44(0)7902021101

IG: @woi_insights

Linkedin: White Orchid Insights

E-mail: info@whiteorchidinsights.com | sarah@whiteorchidinsights.com

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