WOI offers series of marketing, communications, public relations/PR, and events specifically tailored for business aviation companies and related entities.

Why engage WOI?

Business aviation is often misunderstood, and your target audience / customers are notoriously challenging to reach. WOI has worked with dozens of business aviation operators, FBOs, manufacturers, and industry regulators / associations. In a competitive space, marketing and PR for business aviation should be creative, strategic, and assist you in building a strong brand presence and marketing strategy. WOI has successfully built and grown business aviation brands in all key markets across north and southeast Asia.

What you can expect to gain from WOI Business Aviation Marketing

A strategy for growth in enquiries, registrations, “sales”, revenue.

A marketing toolkit to engage internal and external stakeholders.

Direct sales and BD toolkit.

Bespoke packages to support in-house resource.

Happier, more engaged local audience.

Stronger brand presence.

Deeper understanding of your brand and why your customers should choose it.

Business Aviation PR & Marketing Services

High Conversion Digital Marketing

Social Media Marketing

Search Engine Marketing

KOL & Influencers

Website review, design, or revamp

Email marketing and newsletters

Video and photography

Traditional Marketing

Brochure design

Hard copy collateral

Business card design

Event materials

Public Relations

Thought leadership

Engage trade and business media

Increase share of conversation with key media

Reach target audience via traditional and print media

Why WOI?

WOI, founded by Sarah Keates has taken the lead on the co-organisation of leading Asian airshows, conferences, and award ceremonies. We hold extensive relationships with industry and business media, and we understand the industry’s nuance and unique selling proposition. Business aviation companies that engage our full spectrum services typically see 25-45% growth in enquiries, media presence, and revenue after 12 months.

About Sarah Keates

Sarah was educated in Law at the University of Liverpool. She started her career at the British Council in international marketing. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, before moving in-house at a well-known UK group, where she increased the brand’s market share over 90% in mainland China, Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates WOI, a Hong Kong based marketing and PR agency with a set of services specifically tailored to business aviation.

Looking for help?

Get in touch for a complimentary 30 minute call.

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