Why engage WOI?
What you can expect to gain from engaging WOI
A strategy for growth in enquiries, registrations, and sales.
A marketing toolkit to engage stakeholders.
Business development toolkit for B2B sales.
Bespoke packages to support in-house resource.
Happier, more engaged parents and school community.
Stronger brand presence.
Deeper understanding of your school and why your customers should choose it vs other international or boarding schools.
Services for Schools and Education Businesses
High Conversion Marketing
Social media marketing
Search engine optimisation SEO
Search engine marketing SEM
Website audit, design, revamp, management
Keyword rich blog
Email marketing and e-newsletters
Video and photography
Agent Stakeholder Relationships
Meet agents with WOI’s established network across Asia
Video and photography
Define USP and key messages
Engage education media
Increase share of conversation with key media
Reach target audience via traditional and print media
KOL & Influencers
White Orchid Insights – WOI has extensive experience in working with and growing education brands. Sarah Keates and the WOI team has worked with a variety of international and boarding schools and education brands since 2006. Schools that engage our full spectrum services typically see 25-45% growth in enquiries, admissions, registrations, and revenue after 12 months.
About Sarah Keates
British born and educated, Sarah studied Law at the University of Liverpool before entering a career in marketing and public relations. She spent 7 years at the British Council, developing marketing services for schools, colleges, and universities. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, working on accounts including Huawei, Disneyland, and Thyssenkrupp. Sarah was then recruited to take the lead on in-house marketing and business development as Asia Director of a well-known UK group of schools, where she dramatically increased the brand’s market share in Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates White Orchid Insights (WOI), a Hong Kong based marketing and PR agency with a set of services specifically tailored to schools, tutorial centres, and education related businesses. Sarah has worked with over 300 boarding schools, colleges, tutorial centres, and universities around the world.
Looking for help with marketing your school?
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Trusted by schools and education brands to deliver - even in challenging market conditions.
White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.
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