WOI offers series of marketing, communications, public relations/PR, and events specifically tailored for international and boarding schools.

Why engage WOI?

As an international or boarding school wishing to attract students from overseas, you will need a strong brand presence and marketing strategy. WOI has successfully built and grown school brands in all key markets across north and southeast Asia.

What you can expect to gain from engaging WOI

A strategy for growth in enquiries, registrations, “sales”, revenue.

A marketing toolkit to engage internal and external stakeholders.

Direct sales and BD toolkit.

Bespoke packages to support in-house resource. Happier, more engaged local audience.

Stronger brand presence.

Deeper understanding of your brand and why your customers should choose it.


High Conversion Digital Marketing

Social Media Marketing

Search Engine Marketing

KOL & Influencers

Website review, design, or revamp

Email marketing and newsletters

Video and photography

Agent Stakeholder Relationships

Meet agents with our established network across Asia

Agent seminars

Agent training

Agent events

Public Relations

Engage education media

Increase share of conversation with key media

Reach target audience via traditional and print media

Why WOI?

WOI, founded by Sarah Keates has worked with a variety of international and boarding schools since 2006. Schools that engage our full spectrum services typically see 25-45% growth in enquiries, admissions, registrations, and revenue after 12 months.

About Sarah Keates

Sarah started her career at the British Council, where she was responsible for redesigning its services for boarding schools. Sitting within the SIEM (services for international education marketing) team, Sarah and her team developed and implemented a set of services to enable schools to market internationally more efficiently and effectively. After six years at the British Council, Sarah joined a large multinational public relations firm in Hong Kong, before moving in-house at a well-known group of UK schools, where she increased the brand’s market share over 90% in mainland China, Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates WOI, a Hong Kong based marketing and PR agency with a set of services specifically tailored to schools.

Looking for help?

Get in touch for a complimentary 30 minute call.

Trusted by brands to deliver return on investment even in challenging market conditions.


Get tips, how-tos, and expert advice on marketing, communications, public relations, and branding directly to your inbox.