WOI offers a series of marketing, communications, public relations/PR, and events services specifically tailored to schools and education brands.

Powerful marketing, PR, communications, and support to schools and education providers.

Why engage WOI?

As an international or boarding school wishing to attract students from overseas, you will need a strong brand presence and marketing strategy. WOI has successfully built and grown school brands in all key markets across north and southeast Asia.

What you can expect to gain from engaging WOI

A strategy for growth in enquiries, registrations, and sales.

A marketing toolkit to engage stakeholders.

Business development toolkit for B2B sales.

Bespoke packages to support in-house resource.

Happier, more engaged parents and school community.

Stronger brand presence.

Deeper understanding of your school and why your customers should choose it vs other international or boarding schools.

Services for Schools and Education Businesses

High Conversion Marketing

Social media marketing

Content marketing

Search engine optimisation SEO

Search engine marketing SEM

Website audit, design, revamp, management

Keyword rich blog

Email marketing and e-newsletters

Video and photography

Agent Stakeholder Relationships

Meet agents with WOI’s established network across Asia

Agent seminars

Agent training

Agent events

Video and photography

Public Relations

Define USP and key messages

Engage education media

Increase share of conversation with key media

Reach target audience via traditional and print media

KOL & Influencers

Why WOI?

White Orchid Insights – WOI has extensive experience in working with and growing education brands. Sarah Keates and the WOI team has worked with a variety of international and boarding schools and education brands since 2006. Schools that engage our full spectrum services typically see 25-45% growth in enquiries, admissions, registrations, and revenue after 12 months.

About Sarah Keates

British born and educated, Sarah studied Law at the University of Liverpool before entering a career in marketing and public relations. She spent 7 years at the British Council, developing marketing services for schools, colleges, and universities. In 2012, Sarah joined a large multinational public relations firm in Hong Kong, working on accounts including Huawei, Disneyland, and Thyssenkrupp. Sarah was then recruited to take the lead on in-house marketing and business development as Asia Director of a well-known UK group of schools, where she dramatically increased the brand’s market share in Hong Kong, Macau, Taiwan, South Korea, Japan, and in emerging markets, Indonesia, Malaysia, and Thailand. Sarah now owns and operates White Orchid Insights (WOI), a Hong Kong based marketing and PR agency with a set of services specifically tailored to schools, tutorial centres, and education related businesses. Sarah has worked with over 300 boarding schools, colleges, tutorial centres, and universities around the world.

sarah keates partnering with schools

Looking for help with marketing your school?

Get in touch for a complimentary 30 minute call.

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About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.


Location: London | Hong Kong

Phone: +44(0)7902021101

IG: @woi_insights

Linkedin: White Orchid Insights

E-mail: info@whiteorchidinsights.com | sarah@whiteorchidinsights.com

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