Storytelling and marketing that drives growth

WOI is engaged to enhance Raw Lily’s brand presence through PR, media engagement, partnerships, influencer marketing, and comprehensive content marketing. Our work has helped position Raw Lily as a leader in curated luxury and wellness products for home and lifestyle.

WOI is engaged by Weez Project, a mental health and suicide prevention charity, to expand its reach among young people and the broader community. Our services included PR support, brand strategy, media relations, and stakeholder management, all geared toward raising awareness and driving impact for this critical cause. Funds go to KELY Support Group. This work falls under WOI’s hybrid pro-bono programme as part of our commitment to the community in Hong Kong.

WOI is engaged to support PR and brand development for Sonia Samtani and the All About You Wellness Centre in Hong Kong. We are engaged to increase share of conversation, media mentions, interviews, podcasts overall PR strategy. We also provide consultancy services to support the structure and running of Sonia’s personal brand and that of the centre. We provide advice on staffing, culture, development of partnerships and values. WOI has secured interviews and awards in leading publications including Tatler, Sassy, SCMP, China Daily, and more. We also support copy writing including decks, B2B communications toolkits and a book.

WOI was the appointed PR and communications agency for Hong Kong’s original meal plan company, NOSH. During the 18 month contract, we led on: influencer and KOL campaigns, media engagement, and brand strategy. This led to a 30% increase in audience engagement.

WOI, under its corporate social responsibility program provides mentoring to women-owned companies and young entrepreneurs. Through the program, WOI provides pro bono time, resources, advice and consultancy to eligible companies and individuals.

WOI is Jet Luxe’s global PR, marketing, communications, and events agency. Jet Luxe is a business aviation brand that covers private jet charter, medevac and emergency flights, repatriation, and luxury travel for ultra-high-net-worth individuals.

WOI was engaged to strategise, direct, and produce a series of video content, Be Known. The series tells the story of 6 THS students and speaks to the school’s unique, differentiated value-add offering. The 6 mini-documentary series was written by Sarah Keates with film directed and produced by Annie Yan.

WOI was invited to support the 60th anniversary of La Perla, in partnership with Sino Jet.

WOI was engaged for the content development of the 20 year anniversary book, Over Hong Kong.

WOI has worked with Breitling in various brand collaborations 2015-2019. Most recently, an intimate get together for members of the business aviation community to join a Christmas cocktail gathering at Breitling’s boutique in K11 Musea. WOI has also partnered with Breitling on a series of corporate social responsibility programmes.

WOI started working with Sino Jet in 2016. Since this time, we have collaborated on items including 20+ successful media engagement campaigns pieces with including Financial Times and Reuters, bespoke branding events, including a collaboration with La Perla to celebrate its 60th anniversary, development of internal communications / newsletters, marketing campaigns to celebrate the launch of Sino Jet’s products and services, and event support for major shows including ABACE and EBACE.

WOI was engaged by UAS for several projects including – media relations, support at major shows including ABACE, produce visual graphics e.g. infographics, produce campaign for launch of services in China.

WOI has been engaged since 2017 to support HKBAC’s PR and content marketing efforts, creating a strategy to engage high-net-worth customers and stakeholders. We spearheaded LinkedIn growth strategies to enhance their digital presence in the business aviation sector. We also support crisis PR, content marketing, and copywriting.

WOI took the lead on AsBAA’s marketing, events, communications, and public relations from 2014-2020. During this time, we developed and launched the association’s corporate social responsibility brand / programme, AsBAA Discovery, developed, launched, and led on events including: – charity gala dinner, the Icons of Aviation Awards 2015-19; AsBAA Safety Days in mainland China, Hong Kong, Singapore, Philippines, Malaysia; over 40 AsBAA Discovery CSR events across Asia, the CEO Series of networking events; Women in Aviation series. WOI also developed a weekly communication, the AsBAA Digest, and supported the association in its government and industry relations.