Storytelling and marketing that drives growth

White Orchid Insights WOI is 375 Chicken n Fries appointed marketing, PR, and events agency in Hong Kong. Responsible for brand development, media relations, launch and events, marketing campaigns, and profiling. 375º is all about feel-good food served in a relaxed, fun space. The brand is centered around making high quality fried chicken, fries, and salads that are delicious and indulgent- without all the toxins, fillers, hormones, and other junk that has become synonymous with “fast food”. The result is a menu which features all-natural, antibiotic and hormone free chicken; 100% vegetable oil; locally sourced ingredients; and sauces made fresh from scratch every day.

WOI was engaged to strategise, direct, and produce a series of video content, Be Known. The series tells the story of 6 THS students and speaks to the school’s unique, differentiated value-add offering. The 6 mini-documentary series was written by Sarah Keates with film directed and produced by Annie Yan.

WOI was invited to support the 60th anniversary of La Perla, in partnership with Sino Jet.

WOI was engaged for the content development of the 20 year anniversary book, Over Hong Kong.

WOI has worked with Breitling in various brand collaborations 2015-2019. Most recently, an intimate get together for members of the business aviation community to join a Christmas cocktail gathering at Breitling’s boutique in K11 Musea. WOI has also partnered with Breitling on a series of corporate social responsibility programmes.

WOI started working with Sino Jet in 2016. Since this time, we have collaborated on items including 20+ successful media engagement campaigns pieces with including Financial Times and Reuters, bespoke branding events, including a collaboration with La Perla to celebrate its 60th anniversary, development of internal communications / newsletters, marketing campaigns to celebrate the launch of Sino Jet’s products and services, and event support for major shows including ABACE and EBACE.

WOI was engaged by UAS for several projects including – media relations, support at major shows including ABACE, produce visual graphics e.g. infographics, produce campaign for launch of services in China.

WOI is engaged as HKBAC’s English marketing and communications agency. We are responsible for managing the company’s external messaging, newsletter, and information sharing via its social media platforms, along with design and production of promotional items.

WOI took the lead on AsBAA’s marketing, events, communications, and public relations from 2014-2020. During this time, we developed and launched the association’s corporate social responsibility brand / programme, AsBAA Discovery, developed, launched, and led on events including: – charity gala dinner, the Icons of Aviation Awards 2015-19; AsBAA Safety Days in mainland China, Hong Kong, Singapore, Philippines, Malaysia; over 40 AsBAA Discovery CSR events across Asia, the CEO Series of networking events; Women in Aviation series. WOI also developed a weekly communication, the AsBAA Digest, and supported the association in its government and industry relations.

WOI is Aveita’s digital marketing agency, appointed in September 2020 to establish and deliver a cohesive social media and digital marketing strategy. We also advise on Aveita’s website, its communications, and collaborations.