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East Rows West
Marketing & PR
WOI, under its corporate social responsibility program provides pro bono marketing and PR to East Rows West. The team, made up of 3 rugby players from Hong Kong, will row across the Atlantic Ocean in December 2021 as part of the Talisker Whiskey Atlantic Rowing Challenge. The team row in support of ChildFund Rugby.
Female Entrepreneurs Worldwide
Mentoring to women owned companies and young entrepreneurs
WOI, under its corporate social responsibility program provides mentoring to women-owned companies and young entrepreneurs. Through the program, WOI provides pro bono time, resources, advice and consultancy to eligible companies and individuals.
Jet Luxe
Marketing & PR
WOI is Jet Luxe’s global PR, marketing, communications, and events agency. Jet Luxe is a business aviation brand that covers private jet charter, medevac and emergency flights, repatriation, and luxury travel for ultra-high-net-worth individuals.
375 Chicken n Fries, Hong Kong
Marketing & PR
WOI (White Orchid Insights) is the appointed F&B PR and marketing agency for 375 Chicken N Fries. Responsible for brand development, media relations, launch and events, marketing campaigns, and profiling. 375º is all about feel-good food served in a relaxed, fun space. The brand is centered around making high quality fried chicken, fries, and salads that are delicious and indulgent- without all the toxins, fillers, hormones, and other junk that has become synonymous with “fast food”. The result is a menu which features all-natural, antibiotic and hormone free chicken; 100% vegetable oil; locally sourced ingredients; and sauces made fresh from scratch every day.
The Harbour School
Branding project
WOI was engaged to strategise, direct, and produce a series of video content, Be Known. The series tells the story of 6 THS students and speaks to the school’s unique, differentiated value-add offering. The 6 mini-documentary series was written by Sarah Keates with film directed and produced by Annie Yan.
Breitling
Brand collaboration | Events
WOI has worked with Breitling in various brand collaborations 2015-2019. Most recently, an intimate get together for members of the business aviation community to join a Christmas cocktail gathering at Breitling’s boutique in K11 Musea. WOI has also partnered with Breitling on a series of corporate social responsibility programmes.
Sino Jet
Marketing | Communications | Media Relations | Bespoke Events
WOI started working with Sino Jet in 2016. Since this time, we have collaborated on items including 20+ successful media engagement campaigns pieces with including Financial Times and Reuters, bespoke branding events, including a collaboration with La Perla to celebrate its 60th anniversary, development of internal communications / newsletters, marketing campaigns to celebrate the launch of Sino Jet’s products and services, and event support for major shows including ABACE and EBACE.
UAS
Media Relations | Product / Service Launch | Events | Marketing
WOI was engaged by UAS for several projects including – media relations, support at major shows including ABACE, produce visual graphics e.g. infographics, produce campaign for launch of services in China.
Hong Kong Business Aviation Centre
Marketing | Communications
WOI is engaged as HKBAC’s English marketing and communications agency. We are responsible for managing the company’s external messaging, newsletter, and information sharing via its social media platforms, along with design and production of promotional items.
AsBAA
Marketing | Communications | Events | Public | Government | Industry Relations
WOI took the lead on AsBAA’s marketing, events, communications, and public relations from 2014-2020. During this time, we developed and launched the association’s corporate social responsibility brand / programme, AsBAA Discovery, developed, launched, and led on events including: – charity gala dinner, the Icons of Aviation Awards 2015-19; AsBAA Safety Days in mainland China, Hong Kong, Singapore, Philippines, Malaysia; over 40 AsBAA Discovery CSR events across Asia, the CEO Series of networking events; Women in Aviation series. WOI also developed a weekly communication, the AsBAA Digest, and supported the association in its government and industry relations.
Aveita
Digital marketing | Product Launch
WOI is Aveita’s digital marketing agency, appointed in September 2020 to establish and deliver a cohesive social media and digital marketing strategy. We also advise on Aveita’s website, its communications, and collaborations.

Case Study: East Rows West
Marketing & PR

Case Study: Female Entrepreneurs Worldwide
Mentoring to women owned companies and young entrepreneurs

Case Study: Jet Luxe
Marketing & PR

Case Study: 375 Chicken n Fries, Hong Kong
Marketing & PR

Case Study: The Harbour School
Branding project

Case Study: JetClub
Marketing Agent for Global Launch

Case study: La Perla
60th Anniversary Event

Case study: L’Voyage
Content Development

Case study: Breitling
Brand collaboration | Events

Case study: Sino Jet
Marketing | Communications | Media Relations | Bespoke Events

Case study: UAS
Media Relations | Product / Service Launch | Events | Marketing

Case study: Hong Kong Business Aviation Centre
Marketing | Communications

Case study: AsBAA
Marketing | Communications | Events | Public | Government | Industry Relations

Case study: Aveita
Digital marketing | Product Launch
About WOI
White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.
Connect
Location: London | Hong Kong
Phone: +44(0)7902021101
IG: @woi_insights
Linkedin: White Orchid Insights
E-mail: info@whiteorchidinsights.com | sarah@whiteorchidinsights.com
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