8 Quick Tips for Defining Services on your Website

working at a computer at desk
  1. Be clear, concise, and specific about the unique benefits your potential client will benefit from by engaging with you.
  2. Outline your ‘signature package’ and how it meets their needs.
  3. Leverage case studies with testimonials to demonstrate your work in action and to demonstrate what clients expect to receive, gain or achieve.
  4. Outline the steps that guide your process so that the potential client can decide whether this meets their needs. Help them to decide if you are a good fit.
  5. If the potential client is not ready to commit to your ‘signature package’, can you offer other services that recognise their interest and keep them engaged?
  6. Include FAQ’s as part of the customer journey to address potential queries and address doubts and concerns.
  7. When defining your offering – be constantly aware of your mission statement and your story when engaging with potential clients. All services should come back to your mission and values.
  8. Always close with a call to action to guide the client to take the next step. Make it easy for your customers by adding a live chat function, or instant appointment booking.

About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.


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