Launching regionally with a program of free Zoom classes to support families through lockdowns
Press release, 4th February 2022
BallroomBees, a new dance experience for children, has announced the launch of its global franchise model with the first entity outside of Hong Kong launching in Brunei. BallroomBees Brunei will launch to media and VIPs on 12th February at 4:30pm (via Zoom) with a full rollout from 13th February. Families will be invited to take part in a free Zoom class on 13th February at 10:00am to celebrate the launch.
Katya Virshilas, Founder of BallroomBees said, “BallroomBees is not your standard extra-curricular activity. First, we break down and teach classical ballroom and Latin dance to chart-topping hits that kids absolutely love. Second, we have developed a proven curriculum that can be delivered in person or online to boys and girls of all ages. We work with only the most qualified and engaging dance instructors and I personally train and onboard all to ensure a consistency of quality and experience. We are thrilled about our regional expansion and we welcome families in Brunei to discover physical and mental wellbeing via BallroomBees”.
BallroomBees launched in Hong Kong in the early days of the pandemic in 2020. The program quickly reached homes all over the city via free Zoom classes to boys and girls aged 1.5-11 years old. Since, the company has enjoyed exponential growth expanding to 17 Hong Kong locations and partnering with leading lifestyle brands including AIA Vitality, K11 MUSEA, and schools including The English Schools Foundation (ESF) and Delia School of Canada.
BallroomBees Brunei will launch in similar circumstances to the brand’s early days in Hong Kong; delivering classes to families via Zoom during the country’s lockdown ahead of in person classes when restrictions ease. Katya said, “teaching and learning via Zoom is to be embraced! Kids, parents, and “aunties” are stressed out and need a break and we can offer just that. Via the online program, we offer fitness, education, mental wellness, fun, and a fulfilling social experience. Our method has been tried, tested, and evidenced in Hong Kong and we are excited to support families in Brunei”.
Founder of BallroomBees Brunei, Caley Lim said, “Families in Brunei are very much tuned into health, wellness, and activities that bring us together despite the pandemic. I am confident that BallroomBees will be a big hit in Brunei because there has never been anything like it. For the first time, families can access a program that has been developed by world champions and broken down step-by-step for each age group. I am incredibly excited to bring BallroomBees to families in Brunei”.
Fun, educational, and highly engaging, BallroomBees is a world-class dance concept that reimagines the principles of ballroom dance for children. Through high energy activities and a tailored learning program, the classes bring a modern and multi-dimensional approach to the world of ballroom dance. From BabyBees (1.5-2.5 years) to MightyBees (8-11 years), the classes equip both boys and girls with tools to move and interact on and off the dance floor, whilst creating lasting friendships along the way.
BallroomBees is the brainchild of ballroom dancing power couple Katya Virshilas and Klaus Kongsdal, with over 30 years collective dancing experience between them. Born and raised in Canada, Katya was crowned the youngest National Champion at the age of 16 and went on to dance with an array of famous actors and performers like Antonio Banderas, Richard Gere and Jennifer Lopez. She became a coach on the BBC’s Strictly Come Dancing and went on to produce her own tour production with performances in over 80 theatres across the UK.
To join the VIP / media Zoom launch of BallroomBees Brunei, please RSVP to Jackaline at WOI: firstname.lastname@example.org
All other media enquiries – contact White Orchid Insights at email@example.com
Founded by ‘Strictly’ star and her world champion husband, BallroomBees began in 2019 after their family’s arrival in Hong Kong. Growing to offer over 70 classes within their first year, and teach more than 300 students per week, Katya expanded the brand with choreographers, teachers, and parents from all over the world. From Korea and Beijing to South Africa and Poland, the school draws on decades of dance experience to deliver its one-of-a-kind program in a truly international learning environment. Today, BallroomBees has grown exponentially, with classes available at 17 different locations comprising of members cubs, residential clubhouses, public and private facilities, and various partnerships include five-star hotels, leading schools, kindergartens, and early childhood educational brands. In 2022, BallroomBees expanded to Brunei as part of a global franchise-based expansion.