Two girls on the floor, one sitting cross-legged, both dressed in Just Peachy brand outfits, smiling and chatting

Just Peachy Expands Award-Winning Wedgie-Free Girls’ Panty Briefs with New Colors

Just Peachy, the brand disrupting the children’s underwear market, is expanding its Junior Design Award-winning Wedgie-Free Girls’ Panty Briefs with new color options, ensuring even more kids can experience the ultimate in comfort, softness and confidence. Designed to solve an age-old problem overlooked by major brands—uncomfortable underwear—this innovative design has quickly become a favourite among parents and kids alike. “We didn’t expect the number of parents who would tell us their kids practically refused to wear underwear – until they tried Just Peachy,” says founder Victoria Chuard. “Comfort shouldn’t be a compromise, especially for kids.” Founder Victoria Chuard created Just Peachy after struggling to find high-quality, comfortable underwear for her kids. Most kids’ briefs are made from cheap fabrics, have rigid elastics that dig into the skin, and offer poorcoverage, leading to constant discomfort and frustration. After countless failed purchases and a growing pile ofrejected underwear, she decided to design a solution: a panty brief that is wedgie-proof, ultra-soft, and perfect for kids with sensitive skin.  

Thoughtfully Designed for Maximum Comfort

Just Peachy’s Wedgie-Free Girls’ Panty Briefs feature a unique construction that prioritizes fit, movement, and durability. The innovative design includes:

  • Extra stretchy, gentle elastics to hold the briefs securely in place without digging
  • Modified side seams that reposition leg holes to the front, preventing
  • Wrap-around bum coverage, ensuring a secure, comfortable fit all day

Soft, Skin-Friendly, and Sustainable Materials

The briefs are made with TENCEL™ Micro Modal, the same luxuriously soft fabric used in Just Peachy’s bestselling Feel Good Kids’ Underwear Collection. This fabric is OEKO-TEX® certified, ensuring that it is free from harmful chemicals and safe for even the most sensitive skin. Endorsed by the National Eczema Association, TENCEL™Micro Modal is known for its breathability, moisture-wicking properties, and temperature regulation, making it an excellent choice for children prone to eczema, heat rashes, or tactile sensitivities.    

A Sustainable Choice for Families

Just Peachy is committed to sustainability, using one of the most eco-friendly fabrics on the market. TENCEL™Modal is biodegradable and even home compostable, reducing waste at the end of its life cycle. The long-lasting stretch ensures that kids can wear them longer, even through growth spurts, making them a practical and sustainable alternative to conventional underwear.

To reduce fabric waste, Just Peachy offers classic, mix-and-match colors instead of seasonal prints and allows kids to personalize their underwear with iron-on patches—so they can still express their individuality without compromising on sustainability.

  Two images of two girls joyfully jumping on a bed, capturing their playful energy and excitement  

More Than Just Underwear

Designed for fuss-free mornings and maximum comfort, the Wedgie-Free Girls’ Panty Briefs eliminate thefrustration of uncomfortable underwear. By prioritizing soft, natural materials and a fully traceable supply chain, Just Peachy ensures that their products are not only better for kids but better for the planet. “I launched Just Peachy because, as a parent, I struggled to find comfortable, sustainable, and skin-safe underwear for my kids,” says Victoria Chuard, Founder of Just Peachy. “There are incredible fabric innovations in adult underwear, so why shouldn’t our children have the same options?”

As part of its ongoing commitment to giving back, Just Peachy donates 1% of all sales through 1% for the Planet to support environmental causes.

 

 

Resources for Ethical and Safe Clothing Choices

  • Sensitive Skin Considerations: Many people with eczema find that wool and synthetic materials, such as polyester and nylon, cause overheating, sweating, and irritation, which set off itching. National Eczema Association.
  • Toxic Chemicals in Children’s Clothing: Some conventional children’s underwear and pajamas still contain harmful chemicals linked to hormone disruption and long-term health effects. Toxic Free Future.
  • Eco Soft TENCEL™ Technology: The production process of TENCEL™ Modal uses a high-recoverysystem for process ingredients, generating very low TENCEL.
  • Environmental Impact of Fast Fashion: Every year, the fashion industry consumes 93 billion cubic meters of water—enough to meet the needs of five million people. Unsustainable Magazine.

About Just Peachy

Founded by Victoria Chuard, Just Peachy is a family essentials brand dedicated to creating high-quality, sustainable, and ultra-soft underwear for kids, teens and adults. The brand’s Feel Good Kids’ UnderwearCollection has gained a loyal following for its TENCEL™ Micro Modal fabric, designed to be gentle on sensitive skin while reducing environmental impact. Just Peachy products are available online at justpeachybasics.com, and they ship worldwide.

For media inquiries, interviews, or further information, please contact: WOI PR info@whiteorchidinsights.com or hello@justpeachybasics.com justpeachybasics.com

About WOI

White Orchid Insights is a creative PR and marketing agency offering consultancy and services across digital and traditional marketing, public relations and media engagement, communications, and events. We offer services for the travel, transport, luxury, international education, wellness, F&B, start-up, consumer products, and non-profit sectors.

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