Why the ‘Salmon Sperm’ Trend Isn’t Going Away — And What It’s Really Doing for Your Skin
If you’ve been keeping an eye on global skincare trends or visiting beauty hotspots like LA, London, or Seoul, you may have come across the term Rejuran—the injectable treatment made from salmon DNA. While the concept might initially sound unusual, it’s gaining traction worldwide for a reason. We spoke with Dr. Yip, surgeon and founder of Jolie Beaute in Hong Kong, to explore why Rejuran is here to stay and how it’s transforming the way we think about anti-aging treatments.
What is Rejuran, and why is everyone talking about it?
Unlike more traditional treatments like Botox, which works by freezing muscles, or dermal fillers that add volume, Rejuran takes a completely different approach. This treatment works at a cellular level to repair and rejuvenate skin. The key ingredient in Rejuran is Polynucleotides (PN)—tiny DNA fragments extracted from salmon. These DNA fragments are carefully chosen due to their similarity to human DNA and their ability to stimulate deep skin healing and regeneration.
As Dr. Yip explains, “Rejuran helps with collagen production, enhances hydration, boosts elasticity, and improves the skin barrier. After a few sessions, patients typically experience smoother, “bouncier” and more hydrated skin.”
The real draw of Rejuran is that it focuses on restoring your skin’s natural vitality, rather than just offering quick fixes. This regenerative approach offers long-term benefits and healthier skin, rather than a temporary, superficial effect.
The science behind the trend: Why salmon DNA?
You may be wondering, why salmon? The use of salmon DNA might sound strange, but it’s rooted in science. Salmon DNA shares a structure remarkably similar to human DNA, which allows it to effectively support the healing process in human skin. These Polynucleotides encourage the skin’s natural repair mechanisms, which leads to healthier, more vibrant skin over time.
“We’re not just seeing cosmetic improvements,” Dr. Yip explains. “With Rejuran, the skin’s structure is genuinely improving at the cellular level, which leads to long-lasting, noticeable results.”
Instead of focusing on external, short-term solutions, this treatment nurtures the skin’s natural regeneration process, making it ideal for those who want to invest in long-term skin health.
What to expect from a Rejuran treatment
If you’re considering trying Rejuran, here’s a breakdown of what you can expect from the treatment:
– The Treatment: Micro-injections of the salmon DNA solution are administered across the face. Typically, around 30 injections per side are made. While the process may sound uncomfortable, it’s generally well-tolerated, and the pain is minimal.
– Downtime: After the treatment, expect some mild redness or swelling for about 4-24 hours. Some people may experience puffiness around the eyes, but this tends to subside quickly.
– Results: Visible improvements can usually be seen within two weeks, with optimal results typically occurring after three sessions. Patients report bouncier, fresher, and more hydrated skin.
– Frequency: For the first two months, treatments are recommended every 3-4 weeks. After that, you can maintain results with treatments every 6-12 months.
Dr. Yip highlights that Rejuran isn’t about offering an instant fix; it’s about restoring the skin’s health over time. “It’s a long-term approach to skincare, focusing on building the foundation for healthy skin rather than masking problems temporarily.”
Beyond Botox: The rise of “Tweakments” and natural beauty
While Botox and dermal fillers continue to be popular, there’s a noticeable shift in global skincare trends—especially in Hong Kong—towards more natural, subtle treatments like Rejuran. As more patients seek results that look and feel authentic, the demand for treatments that restore and rejuvenate is growing.
In Korea, London, LA and Singapore, Rejuran has already made waves, and it’s gaining popularity in Hong Kong as well. People are opting for treatments that focus on long-term skin health, rather than just immediate, superficial results.
“The trend isn’t just about looking younger,” says Dr. Yip. “It’s about restoring the skin’s vitality so that it stays healthy and strong. This approach is gaining momentum in Hong Kong, where more people are looking for treatments that improve their skin’s overall health, not just its appearance.”
This growing trend in Hong Kong is also part of a wider global shift toward responsible skincare that focuses on the health of the skin, rather than temporary fixes. Patients are becoming more discerning, understanding that true beauty comes from within and from treatments that nurture and protect their skin over the long term.
Trust (in your treatment) vs. fads
As with any new beauty trend, authenticity is key. There’s an increasing number of counterfeit or diluted Rejuran treatments in the market, which is why it’s so important to seek out licensed and reputable clinics. Dr. Yip emphasises that at Jolie Beaute, they use only genuine products and ensure the treatments are performed with the utmost care and expertise.
“It’s essential that patients trust the treatments they’re receiving,” Dr. Yip says. “At Jolie Beaute, we only use authorised, high-quality Rejuran, and we pride ourselves on offering a zero-sales, no-pressure environment. Our focus is always on what’s best for our patients.”
Ethical skincare and patient-centric care
WOI’s take on this? In Hong Kong, so many beauty treatments are driven by sales and promotions. It’s refreshing to see Jolie Beaute’s commitment to ethical practices and patient-first care which sets it apart in the competitive beauty industry. By focusing on providing transparent, professional treatments rather than pushing promotions or sales, the clinic can build trust with every patient.
Dr. Yip believes that the most important thing is to ensure patients feel informed and confident in their decisions. At Jolie Beaute, the aim is to offer a space where patients can learn about the treatments available to them, ask questions, and make informed choices based on their needs.
“It’s about helping patients understand the treatments, the science behind them, and why they’re the best options for their skin,” says Dr. Yip. “We never “push” treatments. It’s all about finding the right treatment for each individual.”
This patient-centric approach has earned Jolie Beaute a reputation for offering not just effective treatments, but also a supportive, educational environment for those looking to take control of their skincare journey.
What’s next for skincare in Hong Kong?
Availability of affordable beauty treatments in Hong Kong is on the rise, which is good news for us all. So, whilst a quick “tweakment” trip to Korea might be tempting, grabbing a HK$3,000 “salmon sperm” treatment in Hong Kong might be more gentle on the wallet.
The future of skincare in Hong Kong looks promising, with treatments like Rejuran leading the charge toward a more holistic, scientifically-backed approach to anti-aging and skin health. With a growing focus on authenticity, patient care, and long-term wellness, Hong Kong is becoming a local favourite for effective, affordable, responsible beauty practices.
As the beauty landscape continues to change and advance, the shift toward natural, regenerative treatments like Rejuran is helping to redefine what beauty means. For those seeking authentic, effective skincare, Rejuran offers a solution that nurtures the skin while promoting long-term health, ensuring that beauty is more than just skin deep.
For those curious about Rejuran, it’s clear this treatment offers something more than the latest beauty craze—it’s a thoughtful, science-backed approach to skin health that invites you to consider long-term care over quick fixes, with results that speak for themselves.
We hope you enjoyed this article on beauty trends in Hong Kong. You may also enjoy The Rise of Thoughtful Aesthetics.
